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11.03.2008

Presentation: Sustainability and the Innovation Impact

RIT's Professor Karen Proctor invites you to a showcase of student work in the area of Sustainability. The students in the Packaging for Marketing class were given a project utilizing the Wal-Mart Scorecard (software) to evaluate a current consumer product category (detergent packaging) and make both short-term (incremental) and long-term (dramatic) packaging recommendations to improve the sustainability. Their work is being displayed via a poster presentation at RIT this Wednesday, November 5, from 10 am to 12 noon.

The students will be available to discuss their findings and their recommendations, and they would be delighted to chat with industry professionals. For directions or more information, please visit www.wnyiopp.org/events/sustainable.pdf.

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